Monday 11 October 2010

Segmenting your business by email addresses

In order to manage a small business effectively, it is recommended to segment the various functions of the business by having a separate communications channel for each segment:  i.e. To have a different email address for the various different functions, such as purchasing@web0ntics.com, sales@web0ntics.com, accounts@web0ntics.com.



The beauty of this approach is that each area can then have its own focus and it can be insured to then function properly without getting lost int he malaise of emails about much less important areas. Another advantage of this approach, is that if you already have an employee assigned to a specific function, and he/she then takes responsibility for the accounts of the company, he is then charged with the responsibility of dealing with ALL issues relating to the accounts@coname.com's folders, and they can be passed to him with ease.

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