Email marketing campaigns: Key issues addressed here:
Many companies start out all enthusiastic by sendging out regualr monthly newsletter emails to inform their clients of their latest offerings, only to find that after about 8months (this duration varies) they start to lose interest, tend to get very little response, so the newsletters stop coming on time monthly, and usually eventually not at all. This can be highly damaging for a business who's receipints recieved their newsletters with pleasure, as they might just assume that the company has gone out of business. So whatever your initial level of email activity, MAKE SURE YOU CAN STICK TO IT.
How often should you send out emails?. This is a very personal issue to the business, but some useful guidelines apply:
- Daily messages: First of all it is not recommended to send out messages every day unless there is something particularly dynamic or exciting about your business offerings, as this is will generally be regarded as spamming, and may put you on some of the anti-spam websites which can seriously damage your online reputation.
- Weekly messages: Again this can be a bit too frequent unless youve got something significantly new on a weekly basis.
- Monthly messages: This is probably the most common mode in which businesses send out their messages, and believe it or not many companies that are not used to this kind of activity find it difficult to keep this up (so imagine trying to send out daily/weekly messages: no chance!)
- Quarterly or Annual messages: This can be the most effective form of communicaton, as customers who don't want constant barrage of information from you are greatful to hear from you (having not heard from you in a while) and oftn loook at such emails very favourably, and can be the most effective way to generate new business. However, again the context of the messages are important (i.e. in a more dynamic market this rate of messages may seem a little off-putting).
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